This year’s newest model is HBin, and if you look up the website, you’ll see this stands for Human Behaviour Insights. It is just a coincidence that the author’s name is Hamish Binnie.
If you believe that, you are probably in need of the kind of insights you can get from following HBin.
We’re in the final hours before the start of season 2026! We have 21 models good to go, plus a handful either putting on the final touches or having crashed and burned in the off-season. Time will tell.